Clothes are used by almost everyone and are considered as the basic need of every person. There are different types of clothes available for the people which vary according to the lifestyle of the individuals. With the tunnel of time and introduction of various designers in the world, people are now much conscious about their clothes and the whole look. They are trying hard to get the best style and trend.
The young generation is said to be most conscious ones regarding clothes and wanted to wear the best ones on different occasions to look the best. There are different brands in the market which are offering an extensive range of clothes according to the latest fashion to make the people look attractive fashionable. These brands are offering the clothes at different prices which are usually affordable for the teenagers because they have to shop in the limited budget to get a perfect style and further combine them with different accessories. Here are the following 10 top rated brands for the youngsters available in the market, which are as follow.
1. American Eagle
American Eagle Outfitters, Inc., known as American Eagle, is an American lifestyle clothing and accessories retailer, headquartered at SouthSide Works, in Pittsburgh, Pennsylvania. It was founded in 1977, by brothers Jerry and Mark Silverman, as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman’s Menswear. The Silvermans sold their ownership interests, in 1991, to Jacob Price of Knoxville, Tennessee. American Eagle Outfitters is also the parent company of Aerie.
The brand targets male and female university and high school students, although older adults and teenagers wear the brand. There are currently 933 American Eagle Outfitters stores, 109 Aerie stand-alone stores, and 4 Tailgate stand-alone stores. In 1977, the first American Eagle Outfitters store opened in Twelve Oaks Mall in Novi, Michigan.
Some of the brand’s popular products are jeans, polo shirts, graphic T-shirts, boxers, outerwear, and swimwear.
Aéropostale, Inc. (occasionally known as AERO) is an American shopping mall-based specialty retailer of casual apparel and accessories, principally targeting teens and young adults through its Aéropostale stores. Aéropostale maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise.
The company operates Aéropostale stores in the United States and the e-commerce site aeropostale.com. Aéropostale’s licensees operate Aéropostale and P.S. from Aéropostale locations in the Middle East, Asia, Europe, and Latin America. The first Aéropostale stores were opened in 1987 by R H Macy & Co. in Thousand Oaks, California; and Short Hills, New Jersey.
Aéropostale mainly competes with other outfitters, Abercrombie & Fitch and its subsidiary retailer Hollister Co., and American Eagle Outfitters as well as a few smaller brands. Aéropostale’s younger brand, P.S. from Aéropostale, competes with brands such as A&F’s younger subsidiary Abercrombie Kids and, formerly, American Eagle’s 77kids.
Hollister Co., often advertised as Hollister or HCo., is an American lifestyle brand owned by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18, at a lower price point than the parent brand through its Southern California-inspired image and casual wear. Goods are available in-store and through the company’s online store. In 2008 Piper Jaffray ranked it as the second most preferred clothing brand of U.S. teens.
The first Hollister store opened on July 27, 2000 at the Easton Town Center in Columbus, Ohio. Four additional test stores opened following the Easton location: at Oak Park Mall in Overland Park, Kansas, Mall of Georgia in Buford, Georgia, Westfield Topanga in Canoga Park, California, and Paramus Park in Paramus, New Jersey.
Hollister Co. does not bill itself as a hardcore surf line. According to A&F spokesperson Hampton Carney, “We’re not going after the ‘core surfing market. It’s more about the lifestyle and inspiration, rather than the actual activity.” Although Hollister Co. was founded in 2000, Abercrombie & Fitch has created a fictional history surrounding its founder. According to this history, John Hollister, Sr. emigrated from New York City to the Dutch East Indies, and established the company bearing his name upon returning to the United States and settling in California in 1922. In actuality, the company was founded in Ohio in 2000.
4. Forever 21
Forever 21, stylized as FOREVER 21, is an American fast fashion retailer headquartered in Los Angeles, California. Forever 21 began as the store called Fashion 21 with 900 square feet (84 m2) in Highland Park, Los Angeles, in 1984, and has grown into the clothing lines Forever 21, XXI Forever, Love 21 and Heritage with over 700 stores in the Americas, Asia, the Middle East and the UK.
Forever 21 is known for its trendy offerings and low pricing. The company sells accessories, beauty products, home goods and clothing for women, men and children. The company has been involved in various controversies, ranging from labor practice issues to copyright infringement accusations to religion.
In September 2019, the company filed for bankruptcy protection. The case was filed on September 29, 2019 in Delaware as case number 19-12122. The company announced that it was ceasing operations in 40 countries and closing most of its international and 178 of its US stores, while aiming to allow mall operators and landlords to have a stake in the company. The company plans to close most of its stores in Asia and Europe, and focus on the profitable core part of its operations in the US and Latin America.
5. Abercrombie & Fitch
Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on casual wear. Its headquarters are in New Albany, Ohio. The company operates two other offshoot brands: Abercrombie Kids and Hollister Co. The company operates 1,049 stores across all three brands.
Once known for its sexualised ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to then-chairman Arthur Martinez, these changes provide the hopes that the audience will see the company is evolving along with its consumers, and boost sales. It is now targeting an older consumer, from ages 21 to 24.
Abercrombie & Fitch is notable for using “brand representatives” (previously called “models”) for store customer service. Its main competitors are Aéropostale and American Eagle Outfitters.
New rue21, LLC is an American specialty retailer of women’s casual apparel and accessories headquartered in the Pittsburgh suburb of Warrendale, Pennsylvania. Its clothes are designed to appeal to people who desire, wish, or feel to be 21. In 2013, Apax Partners, a global private equity firm, acquired the company by funds advised for $42.00 per share in cash. rue21 filed for Chapter 11 bankruptcy protection on May 16, 2017, and emerged on September 22, 2017, after the company’s reorganization plan was confirmed by the U.S. Bankruptcy Court for the Western District of Pennsylvania. New owners include hedge funds BlueMountain Capital Management, Southpaw Asset Management and Pentwater Capital Management.
rue21 offers its own brands, such as rue21 etc.!, CARBON elements, RAE, true by rue21, ruebeauty, ruebleu SWIM, rueDecor, in addition to other brands in its stores to create merchandise excitement and differentiation in its stores. Its website displays selected inventory that is available in their brick & mortar stores. As of November 2013, U.S.-based customers have been able to purchase merchandise off of the redesigned website. In select stores rue21 also offers rueGuy, an expanded men’s department with a more male-inspired layout, design, and fashion selection.
7. The North Face
The North Face is an American outdoor recreation product company. The North Face produces clothing, footwear, and outdoor equipment. The company is headquartered in Alameda, California, co-located with its corporate sibling, JanSport.
The North Face began in 1966 as a climbing equipment retail store in San Francisco, founded by Douglas Tompkins and his wife, Susie Tompkins. It was acquired two years later by Kenneth “Hap” Klopp.
The North Face takes its company logo from a stylized drawing of Half Dome, in Yosemite National Park.
In 2000, The North Face was acquired by VF Corporation in a deal worth $25.4 million and became a wholly owned subsidiary.
In December 2008, The North Face filed a lawsuit in the United States District Court for the Eastern District of Missouri against The South Butt, its creator James A. Winkelmann Jr., and a company which handled the firm’s marketing and manufacturing. In the legal action, The North Face alleged trademark infringement and sought injunctive relief. After the court ordered mediation in the case, the parties reached a closed settlement agreement on April 1, 2010; however, in October 2012, Winkelmann admitted in court that he and his father violated the settlement agreement with The North Face and agreed to pay US$65,000, an amount that will be reduced by US$1,000 for every month of compliance.
In May 2019, Leo Burnett Tailor Made, a marketing agency for The North Face Brazil, revealed that they had surreptitiously replaced photos of popular outdoor destinations on Wikipedia with photos featuring North Face products in an attempt to get these products to appear more prominently in search engine results. Following widespread media coverage and criticism from the Wikimedia Foundation, The North Face apologized for the campaign, ended it, and the product placement was undone.
Hennes & Mauritz AB is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers and children. H&M and its associated companies operate in 62 countries with over 4,500 stores and as of 2015 employed around 132,000 people. It is the second-largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara). The company has a significant online presence, with online shopping available in 33 countries.
The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden. The shop, called Hennes (Swedish for “hers”), exclusively sold women’s clothing. A store was opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss, which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz.
The company was listed on the Stockholm Stock Exchange in 1974. Shortly after, in 1976, the first store outside Scandinavia opened in London. H&M continued to expand in Europe, and began to retail online in 1998, when it was able to buy the domain hm.com from a company called A1 in a non-published domain transaction. The two-letter domain was registered in the early 1990s, but data on the first registration is lost. The opening of the first U.S. store on 31 March 2000, on Fifth Avenue in New York marked the start of the expansion outside of Europe.
In 2008, the company announced in a press release that it would begin selling home furnishings. Initially distributed through the company’s online catalog, there are now H&M Home stores located internationally.
Following expansion in Asia and the Middle East and the launch of concept stores including COS, Weekday, Monki, and Cheap Monday, in 2009 and 2010, branding consultancy Interbrand ranked the company as the twenty-first most-valuable global brand, making it the highest-ranked retailer in the survey. Its worth was estimated at $12–16 billion.
H&M operated 2,325 stores at the end of 2011, and 2,629 stores at the end of August 2012. Its 3,000th store opened in September 2013 in Chengdu, China.
Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas’ revenue for 2018 was listed at €21.915 billion.
The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilizing canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.
Adidas’ logo is three stripes, which is used on the company’s clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as “The three stripes company”.
Topshop (originally Top Shop) is a British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide – of which some 300 are in the UK – plus online operations in a number of its markets. Its current CEO is Ian Grabiner, and it is part of the Arcadia Group, which is controlled by Sir Philip Green.
Topshop started as a brand extension of the department store Peter Robinson in the 1960s and originally sold fashion by young British designers, such as Mary Quant and Stirling Cooper. Peter Robinson was a women’s fashion chain that had been acquired by Burton in 1946. Topshop was founded in 1964 as Peter Robinson’s Top Shop, a youth brand within the Sheffield branch and also had a large department in the Oxford Street shop. This was high fashion for the “young and different generation” as The Times put it in 1965, and the department stocked garments by names such as Mary Quant and Gerald McCann. By 1966, it had a branch in the Peter Robinson store in Norwich.
Peter Robinson’s Top Shop buyer Diane Wadey had an eye for young talent and introduced Royal College of Art graduate Jane Whiteside to Jeff Cooper and Ronnie Stirling – the Stirling Cooper brand they created soon had its own sections in Top Shop shops in London and Sheffield, as well as being stocked in Peter Robinson stores in Norwich and Bristol. Other brands stocked at Top Shop included Jeff Banks, French Connection and Radley Cooper.